Wednesday, July 22

- Ice Cream Addict? Me?...

The thing I love the most about London? Every day there's an event going on: things you can get involved in, something, and somewhere, new to explore.

As someone who enjoys having a decent amount of brand awareness and keeping up-to-date with current trends and releases, the constant buzz around products/services makes me feel right at home.

Over the past few days, I've experienced ice cream heaven with two current campaigns in London. I guess you could call this post my ice cream tour - or at least, the beginning...;).


MAGNUM:

Firstly, you may have seen my Instagram image of this top scoring #foodporn. I mean c'mon, look at it?! Magnum currently have one of their Pleasure Stores located in Covent Garden (closes 30th August) and I happened to accidentally (on purpose) get the tube there one day after work and a magnum just happened to head my way. It would have been rude not to.

For £4.50, you get to choose whether you want vanilla or raspberry ice cream, you then have it dipped in either milk or white chocolate, choose 3 toppings and then another choice of chocolate for the drizzle and button. I went for coconut flakes, silver pearls and goji berries on mine and it really was as good as it looked!


BEN & JERRY'S:

If your Magnum food baby is after a twin, Ben & Jerry's have an exciting campaign and it's FREE. Yep, that's right. Something in London other than the Metro is FREE.

Until the end of July, a Ben & Jerry's van is touring around different locations of London in celebration of their brand new Cookie Core range. Find out dates and locations on their website here. The new range consists of 3 different flavours: What-a-lotta Chocolate, Utter Peanut Butter Clutter (my personal favourite) and Speculoos? Specu-love (caramel, pictured above).

What do you think of these campaigns? Will you be visiting either?



KAREN
BLOGLOVIN' TWITTER INSTAGRAM

40 comments:

  1. Karen this is a hilarious post! I am even more hungry now :)
    xx

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  2. That looks amazing :) Makes me want to have an ice cream now!

    Natalie Ann xo // Petal Poppet Blogs ♥

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  3. If only I was in London before August!
    The ice cream looks great. I love the look of the magnum, would love to try it. :)
    I remember once in college Ben and Jerrys were free but then they ran out so we couldn't get any.

    Ellen,
    http://fishnetsxd.blogspot.ie

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  4. I'm starving now. They both look delicious.

    Jenn | Jennifer Jayne

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  5. I'm actually not a fan of ice cream really, the only one I love is the Oreo ice cream x

    Heather | Of Beauty & Nothingness x

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  6. I clicked on this post because I am someone who is definitely addicted to ice-cream! Haha, great post though, it has got me craving ice-cream (as per usual) :p

    Aliya x | thecatandthegirl.blogspot.co.uk

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  7. Oh my god, that magnum looks amazing! I may have to suggest a visit when I pop into London next!

    Rachael at broomfie.blogspot.com

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  8. Dang it Karen! It's 7am here and you're making me crave for a magnum! LOL! Seriously though, the one ice cream that I really love is Magnum and able to eat a couple at one sitting.

    Shireen | Reflection of Sanity

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  9. I need to get my bum to london to get some of these babys!
    They all look so so good!
    fixmeinfortyfivex.blogspot.co.uk - A Beauty & Lifestyle Blog
    xx

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  10. I'd totally be there if I was in London. I've been seeing those Magnum pops everywhere and I'm afraid I'm developing a craving.

    Beauty Isles | An Island Girl's Beauty and Lifestyle Blog

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  11. I remember going to the Stratford Magnum pop up a few years ago and the options all looked so tasty, I ended up going back every time I was in the area! Ha!


    - Elodie x
    www.elle-yeah.com

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  12. That Magnum ice cream looks sooo delicious! Makes me want to live in London lol :) x

    Brenda BusyBee | Win a Travalo Perfume Atomiser

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  13. Now I really want some ice cream! I wish I had gone to the covent garden store to make a Magnum Ice cream!

    Emma emhasrednails

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  14. I was in Vermont and tried Ben and Jerry's new Speculoos ice cream... it was heavenly <3

    Samantha Series | bloglovin

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  15. Yum Yum Yum in my tum, if anything in life can be much more exciting than this....BUT IT CAN'T because ice cream is too good hahah! I love the look of your magnum jealous yours looks better than mine did :D LOOOOOL! I'm drooling over the ice cream, now I need to get back to that pleasure store asap for my second helping!!! :p

    Serene | I Am Serene L

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  16. Hahaha something other than the metro! They often do brand campaigns or fun games at my local shopping centre too which can be quite cool, I got to make my own sherbet dip a while back :)

    Velvet Blush

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  17. Ahhhhhhhhhhh - this looks absolutely amazing, so much ice cream and seeing as I have a sweet tooth think I'll go to the freezer and get out the big tub of cookie dough! :p

    Layla xx

    www.sprinklesofstyle.co.uk

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  18. Oh God, this summer I developed such a huge obsession with ice cream. Eat it at least three times a day :D

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  19. Oh my gosh, do I need anymore reasons to visit London?!!! Seriously I love ice cream and I love celebrations so London is obviously the best place ever haha Ben and Jerrys is my guilty pleasure, too! Their fish food ice cream is sooooo gooooooood!
    xo, Candace | Lovely Little Rants

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  20. Ice cream! Definitely craving ice cream right now after reading this post! Looks like I'm going to have to go to London pretty soon! Thanks for sharing!

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  21. The Magnum pop up is there till the end of August?! I'm moving down on the 24th for an internship so I'll definitely need to swing by! Your Magnum choices look utterly divine, I can't wait now!
    Megan x
    London Callings

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  22. The dongle finally managed to let me post this comment! Loved seeing your Magnum, they are sooooo divine and addictive. My creations are up on the blog, too. Is it sad that the staff started to recognise me? Glad you've enjoyed last Friday at the Ben & Jerry's van, too. We need to do something similar awesome pretty soon xxx

    Caz | Style Lingua

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  23. Wow~So tasty~I just want to live in London for the Ice cream~~
    http://www.queeniebridesmaid.co.uk

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  24. I love the buzz of London & I do wish I could attend events more often since I live in this amazing capital but it's tough with a little one. I do need to visit the Magnum store before it's closed though, that ice cream looks amazing x

    Beauty with charm | Zoeva Giveaway

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  25. Both these look amazing, but if I had to choose one it would be the magnum. I could eat one of those right now! x

    Kate Louise Blogs

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  26. I love London, but with my husband being down on it, and my two kids, I almost never get to go exploring any more....
    Angie x | Chocolate & Lipstick || UK Beauty and Lifestyle Blog

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  27. Mmm, I love Ben & Jerry's! That Magnum looks DELISH. Nom.

    Tara x

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  28. Gah, these look so good! Very jealous!

    Corinne x
    www.skinnedcartree.com

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  29. Wow!!! Your photos are great! Lovely blog!
    www.lenparent.com

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  30. this is making me drool!! :D

    Have a great weekend!
    Animated Confessions

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  31. Both ice creams look delicious! I don't blame you for making a trip to the Magnum store, I would probably have gone out of my way to do the same haha xx

    Toasty

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  32. Hmmmm ince cream <3 both look delicious and i'm dying to try one of those magnum creations, see them all over Instagram!

    I have a new outfit post up on the blog, would love to know your thoughts:

    * Electric Sunrise - Fashion and Lifestyle Blog *

    x

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  33. Oops meant to type * Ice Cream <3 probably just got too excited at your photos haha! xx

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  34. This is why I need to move to London ha! Like you said there's always something going on..and if it involves ice cream then even better!

    I'm currently sat on my lunch break at work hoping to get a free ice cream from the UBER campaign they're running today! Fingers crossed ha!

    Gabby xo

    Blog - What She Buys / Instagram / Twitter

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  35. I absolutely love ice cream. highlights have to Ben and Jerry so the thought of a van roaming London really appeals Lucy x

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  36. Yum, Yum YUM... is all I can seen, they all look delicious, what a fun experience! xx

    http://alemint.blogspot.com/

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