Sunday, May 31

- Reasons Why I'll Click 'Follow'...

As you can see from the title, today's post is going to be based on what ticks my box, honks my horn and all that jazz when it comes to a blog, and what makes me click that 'follow' button. Therefore, this may not be interesting for my non-blogger readers, but it might be interesting to gain an insight, or it may appeal to you if you're thinking of starting a blog. I want to quickly add (it's sad that I feel this is necessary) that I'm not saying I'm a pro in gaining followers. The point of this post is just to share with you what personally makes me follow a blog.

I've said numerous times on here that I love to read blogs as well as write one, and I'm constantly discovering new blogs and adding to my reading list. To me, blogging is about being a part of the community and a large part of the enjoyment is reading what others have to share. It actually kind of baffles me how some bloggers don't follow blogs or Twitter accounts as I see it as a two-way thing; I actively use bloglovin' to keep up-to-date with my favourite reads and make sure I never miss a post. So what makes a blog become one of my 'favourites'?

Firstly, and most obviously, is your blog itself. It's so much more enjoyable to navigate through a blog which has a sleek design, no patterned backgrounds overlapping text, and no minuscule writing that requires me to up the zoom. When designing your layout, keep your readers in mind and what you, yourself, like to see when reading a blog. A blog that has posts that are easy to find is likely to get returning readers.

Another obvious one is your content. I like to keep a fashion & beauty focus, but then add in a splash of lifestyle or chattier posts (like this one), particularly at the weekend. I want each post to be a surprise to my readers and have them look forward to the next. I would recommend trying to do something a bit different, such as posting a comparison post rather than just a review, or creating a series. For example, I have a 'Themed Wish List' and 'Good Reads' series, and I'm a big fan of Hayley's 'Wittering Wednesday's', which, in case you missed it, she asked me to guest post in. What.A.Mega.Babe.

As well as having a clean layout and enjoyable content, photos are so important. I've actually followed blogs based on their images alone; if they're large, clear and the blogger clearly has a skill for composition, it's a yes from me.

So layout and content definitely draw me towards a blog, but this isn't the be-all and end-all in why I'll click 'follow'.

Personally, I think the most important thing is that you engage and interact in the community. I've followed blogs that perhaps don't quite meet the points I've discussed above, but they comment on my posts regularly and have made the effort to build a relationship with me.

I read every single comment I get underneath my posts and make sure I put time aside to return the favour. I remember names and recognise when I have a returning commenter, so I do the same for them. I follow their blog because I'm interested in what they have to say and what they've been up to, and I'm willing to spend an extra few minutes navigating through it if I need to. Similarly, I remember who comments back to me once I've left one, which makes me much more likely to return to their blog in the future.

If you're wanting to up your interaction, I'd definitely recommend leaving your link underneath a comment (to your blog, don't spam with various different accounts/pages), or if you don't leave a link, make sure your blog address is accessible on your G+ account so it's easier for people to return the favour.

Overall, I want to stress the importance of relationship building in the blogging community. Afterall, there's no point producing excellent content when it gets zero engagement.

What do you think of this post? Let me know if you have any advice to add.

Also, how amazing are my branded mug & notebook in the image above?! Huge thank you to Getting Personal*

*Products marked with an asterix (*) have been gifted. I only feature products/services to my personal taste, and all opinions are 100% my own.



  1. I agree with all of the reasons you mentioned. Engagement is so important! If you never reply to comments on your blog or even on social media it is very unlikely that I click follow.


  2. i really enjoyed reading this post ! and i do agree with everything ! Me too I have a good dozen + of peoples that always comment on all my post so I always make sure I comment back to their blog (I do follow them too)
    I am following you now , your blog is great :)

  3. Totally agree, especially the comments thing! I always go through my commenters and check out their blogs. I've heard a lot of people say that it's not worth commenting but I reckon thats probably where I get a whole heap of my traffic from!! xx

    Jasmin Charlotte

  4. I'm quite new to this and I've found this post so helpful! Thank you! Xx

  5. Interaction with other bloggers and your readers definitely plays the biggest role in getting followers. I straight away start thinking that person is nice and friendly :)
    Yana xxx

  6. This is such an unusual, but brilliant post Karen. It's so interesting to see from another bloggers point of view what you like, what makes you click follow. Hopefully I'm ticking enough of those boxes ;)


  7. Such a great post! You are so right, I always look at the person behind the blog.
    p.s. I love your branded Sunrise mug and notebook; great and useful products! Awesome!


  8. It's always great to see other peoples interests, as people like different things.
    Great Post Karen.

    Meme xx

    New Post:
    'I Quit Sugar For Life Recipe Book//GIVEAWAY'

  9. I hear you on the clean and clear layout. And yes, Hayley is a mega babe woo.

    Corinne x

  10. I agree with this post wholeheartedly. :)
    I follow people on instagram for the whole image reason too.
    If they look classy and really good quality I really like that.

    I think that the layout and how easy to navigate around the blog is essential also.
    I love posts like this, constructive criticism will allow us all to improve.


  11. I totally agree on each point you mentioned here and I have build so many relationships with people that leave the loveliest comments on my blog. It's nice to return the favour even if sometimes the blog doesn't spark a huge interest with me x

    Beauty with charm

  12. Really helpful post! I always love to hear what other people look for in a blog. We are exactly the same, I follow lots of blogs based on their beautiful layout and photos, but some I always check out because I know that person always leaves ME lovely comments too!

  13. I absolutely agree. I am pretty new to blogging but I already have a few blogs that I really enjoy simply because of the blogger behind it, who you can tell is genuine and kind.


  14. This was such a lovely post. I definitely think its important to build and also maintain relationships in this lovely community! We are all after all here to talk about the things we all love! :)

    Georgia | The Weekend Attic - Personal Style, Beauty and Lifestyle

  15. All very true. I am really driven by what a blog looks like, my eyes need a feast as well as my brain :)

  16. Very interesting, and valid post. I think it is important for bloggers to engage with others as I feel it helps you grow as a bloggers. I love seeing simple and clean blogs because I find it all too distracting otherwise - thats just me though!

    Jenn | Jennifer Jayne

  17. I like the nice photography and content - if you like similar things to my likings. :) Great post!

  18. Oh, Karen, this is the best post I've read in a really long time! I agree with you in every single point, your words are so true! People who leaves very unique and meaningful comments grab my attention and I end up checking out their blogs and commenting their posts! Thank you so much for sharing, Karen! Have a fantastic week! (: xx

  19. The most important thing I look for in a blogger is how genuine they are - are they leaving me an honest comment with thoughts on my post, or did they just take one look at a picture and form a two word sentence based on that. I think that it's a very good evaluation of what someone is in blogging for. That being said, content and layout can't be pushed aside. I think everything that you've said is very valuable and should be listened to by bloggers.
    Brooke | brookewrote

  20. This post makes me smile, Karen and truthfully, I was surprise to learn that you're so young because you sound wise and way more mature than your age. You have a good head on your shoulder and it shows through your writing and that makes me come back to your blog all the time. I have been suckered into following blogs because of pretty layouts and eventually unfollow because there was just no personality.
    And wtf I'm not following you? I have always thought that I did, changing that now.

    Shireen | Reflection of Sanity

  21. I'm pretty much the same! If people consistently deliver content I enjoy I definitely follow but people who interact with me a lot definitely stand out :) xx

    Jasmine Talks Beauty

  22. I agree with almost everything you said. I find it so difficult to follow a blog that doesn't have a clean layout, but that being said i feel like my blog could use a design makeover. Though I really appreciate beautiful photos on a blog I find myself drawn to their content and the blogger themselves. I love reading blogs where i can get the gist of someone's personality or their sense of writing from only a few posts! And tbh when blogs show very little interaction (i.e no comment backs, no interaction with followers) I am less willing to follow only because I find the interaction aspect of blogging to be the most fun parts of it and it's kind of boring when people don't really seem to do that! The person behind the blog is just as important to me as their content/layout.

    Zaire | By Nyght

  23. This is such a great post! You bring up some great points. I completely agree, and I never understand other bloggers that don't engage with readers. That's what blogging is all about!

  24. This is an awesome post and I defintiely agree with you on it! I love discovering new blogs and engaging with those who write them! One of my favourite parts of blogging! x

    Courtney |

  25. Great honest post with some helpful tips. I really don't understand those that blog but don't interact the two go hand in hand Lucy x

  26. totally agree with all your points. I mostly follow blogs either because of twitter interaction or because their photos are absolutely amazing n layout of blog is elegant and easy to navigate.

    P.S such a gorgeous mug n notebook <3


  27. soo agree with having an easy to follow layout, if a blog is hard to read I won’t bother. Sounds harsh but I’d rather spend my time reading blogs which have good posts that are easy to find and navigate! Also agree personality is totally important, I’ve not had as much time lately to engage with other bloggers as I’ve been moving house and been busy every weekend but I do try commenting when I can!

    India | Touchscreens & Beautyqueens

  28. Such a great post! I totally agree. I cannot stand it when people follow and then unfollow because for me, blogging is about the the community and the connections that you can make with people. I have made some amazing friends from it , both on and offline. Also, I totally get you when you say you follow some blogs on three photos alone... Nothing makes me happier than pleasing photos! Obviously, I love good content too :)

    Sarah ️xxx ||

  29. Just found your blog its beautiful! Can't wait to read more posts :) xx
    Glossy Boutique

  30. I agree with you about engagement. So many times, I've stumbled on blogs that have good content and tonnes of comments but not replies from the blogger. It's nice to see the blogger responding to comments as that makes them seem more down to earth and approachable.
    I'll be looking forward to more posts like this on your blog! :)
    Aria | Girl in a Whimsical Land

  31. Great post Karen! I definitely agree with your points. One thing I lack on is taking time to comment on blogs that I don't follow but who regularly comment on mine. I think comments are so important - I know I smile with each one I get :-) xx

    Ramblings of a Beauty Bird | Beauty Blog

  32. What a great post Karen, i agree with all your points. I hardly ever comment on posts even if i really liked the post but its something i will be doing from now on.